Product Launches

I’ve had a heavy hand in merchandising and creating GTM strategies for the last few sets of products to be released at my company. From positioning and key messaging to look-and-feel and overall design of deliverables, I’ve managed to not only bring these products to life - but created strategies to keep them in the conversation well after launch. Because of my project management experience, we’ve kept product launch timelines on track and drove revenue from new customer acquisition and win-back campaigns.