Creative Direction

We had a very limited creative team and needed someone to step up as someone that understood design and photography fundamentals, as well as merchandising fundamentals when it came to how our products show up. I had a vision in mind on how our photos elevate us into the future, and put together briefs, shot lists, and executed all photo shoots moving forward with our partner. I continued my creative path, as we parted ways with an inferior agency, and now am responsible for the copy and design of emails, homepage, and various website needs. (All work are WIP concepts and not deployed creative)

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