The Pleasure Was All Mine
I have had the pleasure of not only working with incredible people that have taught me so much, I’ve been able to be a part of many brand’s story and journey to bring health, wellness, and happiness to their consumers. Nature’s Sunshine, Westerra Credit Union, and Curation Bev Co are just a few of the incredible brands I’ve grown with thanks to the guidance of Common Good Advertising. It’s those lessons and memories that help guide me on my path forward to bring other brands to life.
"Become a Force of Nature." Our campaign showcased that there are no limits when you harness the power of nature. By employing a unique direct- to-consumer strategy, we crafted an engaging consumer journey across multiple channels, educating our audience and eliminating barriers to purchase. (Source: Common Good)
Results:
200MM Impressions
8X ROAS Leading to Historic Revenue
137% Increase in stock price
Nature’s Sunshine
Westerra
"We Got You." After examining how the human sense of belonging emerges and deepens, and understanding how social movements grow and sustain participation, we developed a new look and tone of voice to help Westerra evolve into the modern financial community it has always aspired to be. The optimistic color palette, straightforward typography, and inclusive photography highlighted the humanistic qualities of the credit union.
The logo, with its simplified mountains formed by interlocking lines of equal weight, symbolized the inclusive community Westerra has been dedicated to serving since the 1930s. (Source: Common Good)
Results:
85+ Year history captured & modernized
120,000 Members felt new brand experience
300 Employees inspired to live the values
"Pour the Story." An idea turned brand came to life when we went all in on custom font, logo, color pallet, and pattern design. Each flavor needed to reach the customer on a personal level. We came up with the idea for the creators of the brand to think about what their life experiences were when creating each flavor. They lit up when describing their encounters. We knew that was how they separate themselves from the sea of sameness. I recorded their stories, and got to writing. After months of box and dieline designs, the first can was cracked open and they were in business. (Source: Common Good)
Results:
200+ locations to enjoy a cold one
6 delicious flavors + 1 new brand
1000s of impressed, happy customers
