Customer Analysis

We didn’t have any concrete way that we were segmenting our emails or messaging. We knew who our consumer was, and that’s where the conversation ended. I worked with our data analyst and came up with seven different cohorts to message to based on recency and frequency of purchase, buying patterns, and A/B tested design and copy to each one to pinpoint what they respond to the most. Still not an exact science, we that’s the beauty of data informing decisions.

(All work are WIP concepts and not deployed creative)