Innovative Campaigns

After a candid one-on-one with our CEO, I voiced that we need to become the leader and our space again, and lead with relatable content that shows our need states first and then support with the science second. We needed to find our edge again. Because of my expertise in strategy, creative, and overall eyesight on all moving pieces of the organization, I’ve had a heavy hand in every campaign (big or small) that has been deployed. We use the data and trend analysis on how consumer’s react to previous creative, and execute against that with fresh takes. We AB test across a variety of channels for temp checks, and pivot accordingly based on both revenue and overall campaign sentiment. (All work are WIP concepts and not deployed creative)