Merchandise Standardization
There was a lot of spinning around on what was needed to go to launch and what was a blocker or what was on-brand. So, I created Merchandising Standardization and Email Standardization what took out the guessing and leveled the playing field of what was a mandatory for go-to-market product launches or campaigns.
The Situations
Merchandising
It all comes down to the fundamentals. The six rights of merchandising are true today as they were years ago. The right product, place, time, quantities, price, and manner all need to work together. We didn’t have any north star when it came to how this was done. So, I took lead and paved the way for how merchandising is done.
The Consumer
Maslow’s hierarchy of needs comes together with consumer psychology to tell the story. People want to feel like they belong and when you can find out those needs and become the guide - not the hero - of their story, then magic happens!
Non-negotiables
Company ecosystems change all the time, and so do the standards that were once set. I cam up with a list of non-negotiables and best practices around product photography, website taxonomy, PDP and PLP copy, and more.
Pre-launch Mandatories
Sometimes you just have to put up the guardrails yourself. We created a list of pre-launch mandatories that protected our team by saying “if we don’t have these things when the launch timing comes, then the launch will be delayed”. Things like product descriptions, product differentiators, key selling points, and scientific documentation make a soft launch go off smoothly.
